JCOM - 2160 Resume

In a world that is constantly changing, your resume and cover letter must adapt.  Not only should they adapt to the job field you are trying to get into, but to the nature of the economy and current events.  There are so many ways to mess up your resume or cover letter, and there is no one right or set way to do right.  The most important thing to do is be professional, truthful, and do not make grammatical errors.  You should treat it as you do your personal Blog, act as if everyone will have access to it and will see any mistake that you make.

JCOM - 2160

In a world full of new technology, new ideas, and new rules, there is still a simple list of things you should never do online. A word can change a sentence, a paragraph, and even someones opinion of you. An online reputation can take years to accomplish, yet with one wrong post, one little slip, it can all be taken away. You can be put on the 'black list.' Some have used the term, "Conversational Terrorism." The word terrorism brings in a whole new meaning to how we should act through our words on the web. It really all funnels down to the simple Golden Rule we were all taught.  Do unto others as you would have them do unto you. Find your voice in text, make sure it is understandable and not offensive and try to better the world by how you utilize the internet.

Online Reputation

To: Lauren Hong

From: Travis Hansen

What: Online Reputation

Date: December 7, 2009

A Shout Out For Chocolate Milk

 

I was amazed that when I typed in “Lauren Hong” in a Google search you would come up twice in the first ten listed results. You have two twitter accounts, www.twitter.com/tutkia and www.twitter.com/lkhong. It was easy to notice that these were you have profile pictures on each of these accounts. A common theme I found was your love for chocolate milk. That led me to search on Google for “Lauren Hong, Chocolate Milk” which sadly only brought up the same websites I already found. Yet, I found something humorous on this list of websites. It said “Ralph Lauren Hong Kong” and by clicking I found myself on a Blog Catalog site. I thought it was interesting to see how your name fit in with a popular clothing brand and a city in China.

I continued my search by typing in “Lauren Hong Utah State” and again all the previous sites appeared. In addition to these was the USU Admissions site on twitter, where you are a fan. Then I typed in “Lauren Hong Public Relations” and I was amazed how many more websites involving you popped up. Preston Parker, one of your professor’s, Twitter account showed up as well as a blog titled “Musings on PR” http://musingsonpr.blogspot.com/.

For my final stage of finding your online reputation I went to my Facebook account and typed in your name. There were many Lauren Hong’s but your account happened to be at the top of the list, lucky for me! I added you as a friend, and after you accepted I was able to see some of your conversations with your friends. Again I noticed your reference to Chocolate Milk, and I realized that having unique things such as that on each of your profiles, it set you above the rest. Online reputations are hard to come in such a modern age. Yet, you have done a tremendous job.

Best Regards,

Travis Hansen

Travis Craig Hansen

My name is Travis Craig Hansen. Sports, hunting, fishing, and being in the outdoors, tops the list of my favorite things to do. My blog is designed to portray my thoughts in various ways. I love thinking critically, and I also enjoy constructive criticism. In the world we now live in, we must keep learning and do our best to better society.

REAL SALT LAKE

First ever MLS Cup ended wonderfully for Real Salt Lake who looked to be the clear underdog going into the match.  Being from Utah, and having a passion for the game, my emotions were definately sky rocketing through the game and at the conclusion of the match. 

I am sure I share the same opinions of many Utahns when I say, "WE WANT TO PARTY."  Come on Real Salt Lake, throw a party at Rio Tinto because we want to share in the celebration.  It isnt about money, but I would spend five dollars to go and enjoy the sweet taste of victory!!

LET'S PARTY REAL SALT LAKE!!!!

2300 PR Thoughts

A press release does not have a specific guidline that you have to follow 100 percent. There is a format, and common sense information.  Establishing what, when, where, why, and how if necessary. Beyond this, it is up to you to spice your release up in a way that grabs someone's attention.  Some releases that I have read have done this, most have not.  It is simple, we live in a fast world.  Quicker is better in many cases.  Take the time to make your press/news release worth reading.  Quality is more important than quickness, however it is possible to do quality work in a fast manner.

The other day I was reading through some sports news releases, I came across one that caught my eye. It said, "Santa Runs For Courage Center December 5."  Santa run, yeah I would like to hear about this. I click on it, and immediately I am not impressed.  The format was horrible, you can tell whoever published it did not care about the event. There is such great potential with a topic like this.  It is a 5k run, or a 1k elf walk.  An elf walk, what is it? Do you dress up like an elf? Do you walk like an elf? Is it for shorter people?  It never explains it. 

Make your release clear, concise, and professional. Get on the internet, read press releases, take notes on the ones that catch your eye.  For reference purposes here is the link of the press release I talked about. http://www.prnewswire.com/news-releases/santa-runs-for-courage-center-december-5-70214737.html

2300 PR Thoughts

Real Salt Lake, a soccer team within the Major League Soccer program, has made it to the championship game.  This will be their first ever MLS Cup appearance, not to mention they have only been around for half a decade. This should be a PR's dream! The Public Relations department should be scrambling for research on the history of MLS, LA Galaxy, who RSL will play in the final game.  With this research they need to make TV and Radio ads, they need to advertise their merchandise, advertise tickets to the game. 

I have talked with multiple friends who would spend the money on tickets and travel to this event if they only had the chance.  Wake Up Real!!! Get every major newspaper to write a story on it by sending a press release.  Increase the awareness of soccer in Utah, and in the US. 

Real Salt Lake has struggled as of late to put out good press releases, sponsor events, advertise in rural areas.  They could have focus groups at different Universities like Utah State, Southern Utah, Weber State, Dixie College.  People will support them.  The time is now to get Utah behind you, do not miss your opportunity!