Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE
Sept. 29, 2009
Cache Valley Area Investors Association
Preston Parker, President
http://www.cvaia.org/

LOCAL EXPERTS TEACH FINANCIAL INDEPENDENCE

Free Meetings Help People Learn How To Increase Investments

LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) has two main goals in helping people: Educate them on financial independence, and help them start networking with other investors. “The biggest problem with financial independence is people do not understand what it is, or how to get it,” said Preston Parker, President of CVAIA.

The main difference in people who have financial independence with those who do not, is passive income. Contrary to earned income this is money you get by “not having to think,” according to Parker. It does not come easy, but it is attainable. Investments are the main source of passive income, but you do not need a large amount of money to get started. “You do not have to just invest money, it takes your time and assets to obtain financial independence,” Parker said.

The easiest way to start the process is to come to the meetings and learn from experts who have had success. They will teach you how to decrease your expenses and increase your passive income.

Meetings are held every other Thursday at the Cache County Chamber of Commerce, located at 160 North Main St. Logan, Utah. The meeting starts at 7:00 p.m. and will consist of guest speakers with principles in financial stability and a question and answer session. The next meeting will be held on October 1.

The meetings were created for the purpose of allowing people to come together in a non-threatening environment. “I want people to be happy,” Parker said. This is an organization designed to help everyone become financially independent.

-MORE-

For more information contact me.

Travis Hansen
Public Relations Executive
travishansen9@gmail.com
435-512-5861

Cache Valley Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

-END-

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE
Sept. 24, 2009
Cache Valley Area Investors Association
Preston Parker, president
http://www.cvaia.org/

LOCAL EXPERTS TEACH FINANCIAL INDEPENDENCE
Free Meetings Every Other Week Helps People Achieve Their Own Financial Independence

LOGAN, UT- The Cache Valley Area Investors Association has two main goals in helping people: Educate them on financial independence, and help them start networking with other investors. “The biggest problem with financial independence is people do not understand what it is, or how to get it,” said Preston Parker, President of CVAIA.

The main difference in people who have financial independence with those who do not is passive income. Contrary to earned income this is money you get by not having to think. It does not come easy, but it is attainable. Investments are the main source of passive income. “You do not have to just invest money, it takes your time and assets to obtain financial independence,” Parker said.

The easiest way to start the process is to decrease your expenses and increase your passive income. Come to the meetings; learn from experts who have had success.

Meetings are held every other Thursday at the Cache County Chamber of Commerce, located at 160 North Main St. Logan, Utah. The meeting starts at 7:00 p.m. and will consist of getting to know you time, guest speakers with principle in financial stability, and a question and answer session.

The meetings were created for the purpose of allowing people come together in a non-threatening environment. “I want people to be happy,” Parker said.

The cause of this organization is to help all people become financial independence.

-MORE-

For more information contact me.
Travis Hansen

Public Relations Executive

travishansen9@gmail.com

435-512-5861

Cache Valley Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

-END-

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE
Sept. 22, 2009

Burger Planet
Hans Ketchup
VP of Communications
999 Burger Lane
Gary, IN 46444
123-234-3456
http://www.bgplanet.com/

BURGER PLANET TEAMS UP WITH JAYNE PETERSEN

Petersen, Fitness Trainer For Opal Whitcomb, Supports Burger Planet’s Menu

GARY, IN – Jayne Petersen, President and CEO of Looking Glass, Inc., has signed with Burger Planet to promote a menu fit for everyone. Petersen is famous for helping Opal Whitcomb lose, and keep off, 75 pounds. Petersen will travel with mascot Corny the Clown to different Burger Planet restaurants. Their first stop will be at Times Square in New York on May 12.

Along with Burger Planet’s famous burger, fries, and soda, they have added healthy alternatives to create a well balanced meal. Petersen has helped women all over the country lose weight and feel confident. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Petersen said.

Burger Planet’s additions to their menu include lettuce wrapped white chicken breasts, bananas, pineapples, grapes, apples, peaches, and an assortment of gourmet salads. However, one thing is certain Burger Planet has not changed their longtime popular burger menu including ‘The Saturn and Venus’ burgers with ‘Hemisphere’ fries, topped off with a soda.

James E. Muellenbach III, CEO of the company and grandson of the founder James E. Muellenbach I, continues to stress that customers come first. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” Muellenbach III said.

Burger Planet, headquartered in Gary, Indiana, was founded in 1934 by James E. Muellenbach I, who is now retired. They currently have 8,921 franchises in 17 countries and 48,272 employees. They continue to lead the Quick Service Restaurant Industry as they have served 52 billion customers and counting.

Come to your nearest Burger Planet today to join in good, healthy fun. For more information please contact me.

Travis Hansen
Public Relations Executive
travishansen9@gmail.com
435-512-5861

-END-

2300 PR Thoughts

We all know that the state of the economy is in turmoil. Each newspaper headlines some political issue that always brings up how bad the economy is. Jobs have been lost, business's have closed their doors. Yet many industries and organizations are still increasing in revenue. One of them is Great Value, a discount brand sold most notably at Wal-Mart. In a press release dated March 16, 2009 Great Value shows how they will help families get the food they need at low prices. It is titled "Walmart’s Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most." What American would not feel like they are appreciative of Great Value thinking of their family. They are conducting tests to make sure their product is just as good as "name brand" products, if not better. They re-formulate products to their customers needs and wants, and they are even coming up with new product that will help families across America save money on food expenses.

Now Great Value did not have to revamp their PR situation. They have had such great positioning within America to be the brand that can save you money. How many of us find what we are looking for and then look to see if their is a Great Value equivalent? So Great Value promises America, and the world for that matter, that they will be there to help each family.

Something my wife pointed out to me is how their advertising helps people feel they are saving money by buying Great Value products. Of course we all know that Great Value has never had an extravagant package on any of their products. It was conservative, with bright colors that draw your attention. Now their products have packages that are mostly white, with pictures of the products, and simple lettering. We bought a bag of barbeque chips and my wife said, "pretty sad when we have to buy the cheep chips, huh?" We got home tasted them and they were better than even Lays potato chips. I am not a huge fan of barbeque chips but I have eaten nearly the entire bag.

Props to Great Value and their PR department for getting the word out and doing their best to help each family through out the World. To see more for yourself visit http://mypbrand.com/2009/03/17/the-official-great-value-launch/.

2300 PR Thoughts

Gatorade, what althlete does not drink it? I firmly believe that the PR group for Gatorade has what it takes to help any organization to greatness. Let's go back a few years. Gatorade was a new product and the company looked to professional sports to help them promote their rejuvenating drink. Then when Powerade and other drinks threatened to cut in on Gatorade's parade, they got Tiger Woods to support them. They came out with "new" flavors with Tiger on the label. Sales went up proving that Gatorade is the best sports drink there ever has been. Then recently as we all know Michael Jordan was inducted into the Hall of Fame for the NBA. A huge event, infact they had to change the location because it would not hold the capacity of teammates, coaches, and fans.

Instead of being ok with where they were in the sports drink field, they came out with a "new" product. Actually they are just changing the labels again. Now it just has a G on the label. They have commercials comingout with how Gatorade supports all the major moments in sports history. I am a huge sports fan, and to be honest my adrenaline starts going and I often feel emotional when I see these sports moments. Simply, Gatorade should be the template of what PR groups need to do for their organizations.

Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE
Sept. 22, 2009
Burger Planet
James E. Muellenbach III, CEO

BURGER PLANET TEAMS UP WITH JAYNE PETERSEN
Petersen, Fitness Trainer For Opal Whitcomb, Supports Burger Planet’s Menu

Gary, IN – Jayne Petersen, President and CEO of Looking Glass, Inc., has signed with Burger Planet to promote a menu fit for everyone. Along with Burger Planet’s famous burger, fries, and soda, they have added healthy alternatives to create a well balanced meal.

Petersen has helped women all over the country lose weight and feel confident. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Petersen said.

Burger Planet’s additions to their menu include white chicken breasts, bananas, pineapples, grapes, apples, peaches, and an assortment of gourmet salads. However, one thing is certain Burger Planet has not changed their longtime popular burger menu including ‘The Saturn and Venus’ burgers with ‘Hemisphere’ fries, and topped off with a soda.

James E. Muellenbach III, CEO of the company and grandson of the founder James E. Muellenbach I, continues to stress that customers come first. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” Muellenbach III said.

Petersen will travel with mascot Corny the Clown to different Burger Planet restaurants. Their first stop will be at Times Square in New York on May 12.

Burger Planet, headquartered in Gary, Indiana, was founded in 1934 by James E. Muellenbach I. They currently have 8,921 franchises in 17 countries and 48,272 employees. They continue to lead the Quick Service Restaurant Industry as they have served 52 billion customers and counting.

Come to your nearest Burger Planet today to join in good, healthy fun. For more information please contact me.

Travis Hansen
Public Relations Executive
travishansen9@gmail.com

435-512-5861

-END-

Final Press Release 1: Announcement

FOR IMMEDIATE RELEASE
September 15, 2009
Social Media Club of Cache Valley
Preston Parker, President
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
http://www.smccv.net/

SOCIAL MEDIA CLUB TAKES OFF IN UTAH
Three Members of Cache Valley Start New Chapter For Global Club

Logan, UT – The Social Media Club is a global organization that intends to teach everyone about the advantages social media and social networking can provide. Preston Parker, along with two colleagues, has opened up a chapter in Cache Valley. Meetings will be held on the second Thursday of each month at different locations of Cache Valley. Meetings consist of invited speaker lectures, panel discussions, and a learning experience for all ages.

The Social Media Club is in many US cities, as well as different countries around the world. The club came to Salt Lake City in January of 2009.

“Our goal is to help people become informed of social media, and it's advantages,” said Preston Parker, President of the Social Media Club of Cache Valley(SMCCV). The last meeting was held at Club New York on September 10th.

Locations of each meeting will change within local businesses, it is a great way to get free advertising for an organization.

-MORE-

Facebook, Twitter, and Skype are a few of the Social Networking tools of our day. These are the some of the topics of conversation in the club meetings. There is no fee to join the club as it is intended for everyone. To become a member of the Cache Valley chapter you simply go http://www.smccv.net/ and fill out the registration form.

For more information contact me at the email address below.

Travis Hansen
Public Media Representative
Travishansen9@gmail.com
435-512-5861

-END-

Draft Press Release 1; Announcement

FOR IMMEDIATE RELEASE
September 8, 2009
Social Media Club of Cache Valley
Preston Parker, President
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
http://www.smccv.net/
SOCIAL MEDIA CLUB TAKES OFF IN UTAH
Members Cache Valley Start New Chapter For Global Club

Logan, UT – The Social Media Club is a global organization that intends to teach everyone about advantages social media and networking can provide. Preston Parker, along with two colleagues, have opened up a chapter for Cache Valley.
Meetings are held on the second Thursday of each month at different locations.
Meetings consist of invited speaker lectures, panel discussions, and a learning experience for all ages.
Social Media Club came to Salt Lake, Utah in January of 2009.
“Our goal is to help people become informed of social media,” said Preston Parker, President of the Social Media Club of Cache Valley(SMCCV).

For more information contact me at the email address below.

Travis Hansen
Public Media Representative
Travishansen9@gmail.com
435-512-5861

-END-

United Breaks Guitars

My hat goes off to David Carroll, a country music singer that recently has had an unfortunate experience with United Airlines. We all know how stressful it is to go through a claim process, regardless of the organization. Such was the case with Carroll. One of his band members witnessed their music equipment being treated poorly before they took off from Nova Scotia. Carroll tried to take to some employees form United but was pushed aside not once, or twice, but for nearly a year. In response Carroll and his band wrote songs and made music videos about the incident and posted it to YouTube for everyone to enjoy.

This is when the fun started to begin, within a matter of a few days millions of viewers had watched the video. The trend continued and as of today, the number of views is almost 6 million. If you do not get excited about this, you must be crazy! Social networking has come so far that in just a few short days, and sometimes hours, people from different parts of the world can communicate. The thing that amazes me the most is how the majority of the public is influenced by things posted on the internet such as this. Four days following the posting of the song United reported a 10% loss in their stocks, roughly costing them $180 million.

As I have read through comments on different sites about this incident, there is a common theme. It is something that an organization would never say to a reporter, and it is often viewed as a vulgar term; it is the word “sucks.” Many comments read that “America sucks,” some say “corporate America/Government sucks,” and some say that “country music sucks.” The reason I point this out is to bring to the table a concern that the global world, but mainly America, suffers from. I use the simple term, “pointing the finger.” In this example with Carroll and United, Carroll went to United and said they were doing things wrong. United beat around the bush, tried to cut corners, blamed other organizations, and ultimately said it was not their problem.

This is nothing new in our culture or day; the Presidents of the United States always have someone to point their finger at when something goes wrong. I am not saying that they are wrong in pointing a finger, I am saying it is instilled in us to point the finger and we often times use it when we shouldn’t. Think back to when you were with your little brother, sister, or cousin, and you were playing and something broke. Often times your first reaction is to blame the other person, second reaction would be to come up with a good story of how it was an accident. At times we tell the truth and that shows our maturity.

David Carroll was a genius with what he did. It got to the point that he did not care if he got a new guitar or money to replace it. He took his profession, the horrible incident, and some creative marketing strategies, to get some payback to United but also to get his name out as a singer. It could not have worked out any better for Carroll. In fact, United may want to use this as a good learning opportunity and hire some Public Relations workers that can come up with some creative ideas to prove they provide a good service to the community.

United must be spinning in circles, wondering what they are to do next. You would hope that they come out and provide a list of things they will fix, focus on, and improve. It would have been much easier had they done basic PR and handled the situation with Carroll before it escalated so drastically. If we can learn anything from this it should be that relationships between an organization and the consumers or just the general public are of high importance. Communication is vital, as you can see communication can get you in a lot of trouble in a short time.

Travis Hansen