Tuesday, October 11, 2011

Viral Videos: A New Sensation

Viral Videos: A New Sensation

Times are changing, videos are easily shared and laughter is common with unique, strange, and even sketchy videos of people these days. Marketers are using viral videos to capture thousands of impressions within hours and some times even minutes. As I was reading articles on viral videos I found one that talks about some of the lesson’s learned from viral videos in 2010.  Click on this to see the article and all the videos associated with it!

My favorite things mentioned in the article are these:

The Local TV News is a Breeding Ground for Viral Stars – as in Antoine Dodson and his “hide your kids, hide your wife” video. Or the strange Leprechaun in the South.

Stop-Motion Animation More Popular Than Ever – some things never die! 

We Like To See Unique People Being Themselves – Pants on the ground! Need I say more… Ok, I will. For some reason watching strange people do stupid things is funny and brings some sense of satisfaction to us, mainly laughter.

Brands Get Serious About Viral Quality & Innovation – Old Spice is one of the leading companies in this effort. Lots of views, strange commercials, but people remember Old Spice.

This article may be four years old, but it shows not only where viral videos started but the core goal of getting to the most viewed page is still the main goal. Most of the points are the still relevant today.

5 comments:

  1. Travis,
    Nice job! I found the articles you discussed interesting. Times are changing and people need to be aware of what they are putting online because it's so easy for one video to be spread to thousands of people in minutes. Thanks for the information. Great Job!
    -Savannah Forsberg

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  2. I love that you talk about individuals driving videos viral with their unique personalities

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  3. Even though it's old news, I still love stop motion. Good job :)

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  4. It's true that funny=viral. Good post. :)

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  5. "Hide ya kids, hide ya wife, and hide ya husbands cause they raping( everybody out here!" Lol nice post.

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