Gatorade, what althlete does not drink it? I firmly believe that the PR group for Gatorade has what it takes to help any organization to greatness. Let's go back a few years. Gatorade was a new product and the company looked to professional sports to help them promote their rejuvenating drink. Then when Powerade and other drinks threatened to cut in on Gatorade's parade, they got Tiger Woods to support them. They came out with "new" flavors with Tiger on the label. Sales went up proving that Gatorade is the best sports drink there ever has been. Then recently as we all know Michael Jordan was inducted into the Hall of Fame for the NBA. A huge event, infact they had to change the location because it would not hold the capacity of teammates, coaches, and fans.
Instead of being ok with where they were in the sports drink field, they came out with a "new" product. Actually they are just changing the labels again. Now it just has a G on the label. They have commercials comingout with how Gatorade supports all the major moments in sports history. I am a huge sports fan, and to be honest my adrenaline starts going and I often feel emotional when I see these sports moments. Simply, Gatorade should be the template of what PR groups need to do for their organizations.
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