Tuesday, September 22, 2009

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE
Sept. 22, 2009

Burger Planet
Hans Ketchup
VP of Communications
999 Burger Lane
Gary, IN 46444
123-234-3456
http://www.bgplanet.com/



BURGER PLANET TEAMS UP WITH JAYNE PETERSEN
Petersen, Fitness Trainer For Opal Whitcomb, Supports Burger Planet’s Menu

GARY, IN – Jayne Petersen, President and CEO of Looking Glass, Inc., has signed with Burger Planet to promote a menu fit for everyone. Petersen is famous for helping Opal Whitcomb lose, and keep off, 75 pounds. Petersen will travel with mascot Corny the Clown to different Burger Planet restaurants. Their first stop will be at Times Square in New York on May 12.

Along with Burger Planet’s famous burger, fries, and soda, they have added healthy alternatives to create a well balanced meal. Petersen has helped women all over the country lose weight and feel confident. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Petersen said.

Burger Planet’s additions to their menu include lettuce wrapped white chicken breasts, bananas, pineapples, grapes, apples, peaches, and an assortment of gourmet salads. However, one thing is certain Burger Planet has not changed their longtime popular burger menu including ‘The Saturn and Venus’ burgers with ‘Hemisphere’ fries, topped off with a soda.

James E. Muellenbach III, CEO of the company and grandson of the founder James E. Muellenbach I, continues to stress that customers come first. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” Muellenbach III said.

Burger Planet, headquartered in Gary, Indiana, was founded in 1934 by James E. Muellenbach I, who is now retired. They currently have 8,921 franchises in 17 countries and 48,272 employees. They continue to lead the Quick Service Restaurant Industry as they have served 52 billion customers and counting.

Come to your nearest Burger Planet today to join in good, healthy fun. For more information please contact me.

Travis Hansen
Public Relations Executive
travishansen9@gmail.com
435-512-5861


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3 comments:

  1. Much of the same, well done looks good. I really like the way your releases are layed out, very professional looking and all information is easy to find.

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  2. I can not believe how much information you packed into this press release! So well done. I am glad I read yours because I forgot to say mine was written in Gary I still had it listed as Logan.

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  3. Wow I think you did a great job with including the original parts of the company and adding the new items. It sold on all angles. Good job!

    ReplyDelete