Sept. 22, 2009
Burger Planet
James E. Muellenbach III, CEO
BURGER PLANET TEAMS UP WITH JAYNE PETERSEN
Petersen, Fitness Trainer For Opal Whitcomb, Supports Burger Planet’s Menu
Petersen, Fitness Trainer For Opal Whitcomb, Supports Burger Planet’s Menu
Gary, IN – Jayne Petersen, President and CEO of Looking Glass, Inc., has signed with Burger Planet to promote a menu fit for everyone. Along with Burger Planet’s famous burger, fries, and soda, they have added healthy alternatives to create a well balanced meal.
Petersen has helped women all over the country lose weight and feel confident. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Petersen said.
Burger Planet’s additions to their menu include white chicken breasts, bananas, pineapples, grapes, apples, peaches, and an assortment of gourmet salads. However, one thing is certain Burger Planet has not changed their longtime popular burger menu including ‘The Saturn and Venus’ burgers with ‘Hemisphere’ fries, and topped off with a soda.
James E. Muellenbach III, CEO of the company and grandson of the founder James E. Muellenbach I, continues to stress that customers come first. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” Muellenbach III said.
Petersen will travel with mascot Corny the Clown to different Burger Planet restaurants. Their first stop will be at Times Square in New York on May 12.
Burger Planet, headquartered in Gary, Indiana, was founded in 1934 by James E. Muellenbach I. They currently have 8,921 franchises in 17 countries and 48,272 employees. They continue to lead the Quick Service Restaurant Industry as they have served 52 billion customers and counting.
Come to your nearest Burger Planet today to join in good, healthy fun. For more information please contact me.
435-512-5861
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Excellent job incorporating the continual fast food with the new healthy. I had a hard time with not making the greasy stuff sound replaced. Your condensed version of all that website's info is perfect. The only thing I might consider changing is the order you placed the information in. Would the traveling circus with Corny the Clown be considered worthy of the first paragraph?
ReplyDeleteAwsome, liked it alot. Read very clean and smooth, like the progression of information, not to much but enough to get me interested in the changes to the menu. Didnt see any major AP errors, looks good.
ReplyDeleteI agree with Couper. Flows well, liked the way you presented your information. Great press release!
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