Real Salt Lake, a soccer team within the Major League Soccer program, has made it to the championship game. This will be their first ever MLS Cup appearance, not to mention they have only been around for half a decade. This should be a PR's dream! The Public Relations department should be scrambling for research on the history of MLS, LA Galaxy, who RSL will play in the final game. With this research they need to make TV and Radio ads, they need to advertise their merchandise, advertise tickets to the game.
I have talked with multiple friends who would spend the money on tickets and travel to this event if they only had the chance. Wake Up Real!!! Get every major newspaper to write a story on it by sending a press release. Increase the awareness of soccer in Utah, and in the US.
Real Salt Lake has struggled as of late to put out good press releases, sponsor events, advertise in rural areas. They could have focus groups at different Universities like Utah State, Southern Utah, Weber State, Dixie College. People will support them. The time is now to get Utah behind you, do not miss your opportunity!
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