Disclaimer -- This is a rough draft, draft. We still need to format it into an actual paper form.
Tasty, Filling, and amazingly Healthy
1. New menu options will boost sales among middle aged health concious women (who control the family budget). This will be supported by data we find about the amount of money Young (18 yrs old) to middle age (50 years old) women spend in comparison to the other demographics. Also how other quick-service restaurants have grown their profits by similar marketing.
“Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said James E. Muellenbach III, CEO of Burger Planet.
"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen, fitness guru who helped Opal Whitcomb get in shape.
2. Jayne Peterson is also a convincing spokesperson for the new line because she is a representative that our target audience knows and respects. We can graph or outline in some way, her relatibility by cross referencing the audience's influence on market sales with their time spent watching the "opel whitcomb" television show.
Target Audience:
Female
Age 30-49
Family income below $75,000 a year
Has kids
Other Information (Outside Burger Planet)
2/3 of Americans are now either overweight or obese
35% of adult women are obese
Among Americans age 20 and older, 142 million are overweight or obese (73 million men, 69 million women)
Healthy eating is associated with reduced risk the three leading causes of death: heart disease, cancer, and stroke.
Healthy Eating: Strategies for a healthy diet
Eat enough calories but not too many.
Eat a wide variety of foods.
Keep portions moderate
Eat plenty of fruits, vegetables, grains, and legumes
Drink more water.
Limit sugary foods, salt, and refined-grain products.
Excersise
One step at a time
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Good idea with all the outside information and statistics to support your talking points. Remember to expound upon the new healthy menu! Talk about what new benefits it offers and WHY it will benefit those target market moms.
ReplyDeleteI really like how you gave healthy eating tips other than menu options. It makes it seem like burger planet cares about obesity in general and they aren't just going to use it for their advantage. Good job.
ReplyDeleteI liked all your information. I am sure it will be excellent when you get it all formatted into an actual paper. Great work.
ReplyDeleteGood outside info & quotes to support. Only thing is...are you missing the SWOT analysis & impact/output objectives?
ReplyDeleteIt looks good Travis other than Natalie does have a point with the SWAT analysis. That might be something that you want to include. And also don't forget to really market to your target audience.
ReplyDeleteI really love the outside information. Seeing that statistic of 2/3 of Americans overweight, really encourages me to eat healthier! We can work on a SWAT!
ReplyDeleteI like the ideas that you are presenting and with information relating to how to lose weight and stay in shape, although I do think the emphasis needs to be more whats on the new menu that's healthy instead of focusing on ways to stay healthy.
ReplyDeleteI think that you guys are headed in the right direction, just keep trucking and do what everyone else has said- include swot and make it a strong piece! Keep it up!
ReplyDelete